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About the Hotel

Piazza Strozzi 11/R, Florence, Italy, 50123

Golden Tower Hotel & Spa is a 5-star hotel steeped in history and charm, situated in the exclusive Piazza Strozzi next to the Palace of the same name, featuring the only Wellness Center located within the walls of ancient Florence.

Historic Tower Accommodation

Thirty rooms and suites of eleven different types accommodate guests in a completely sound-proof environment with all necessary comforts. The roomy suites are stacked one on top of the other in the medieval stone tower, featuring original elements such as vaulted hand-painted ceilings and stone masonry.

Exclusive Wellness Center

The Golden Beauty & Spa offers a whirlpool bath, sauna, Turkish bath, and emotional showers for guests seeking relaxation. Visitors can book the Spa for exclusive use for an entire hour, with traditional beauty treatments, body massages, and facials available.

Bespoke Guest Services

Staff at the Golden Tower Hotel & Spa provide personalized service and local knowledge, offering guests recommended restaurants and arranged tours. The free spa includes a hot tub, Turkish bath, sauna, sensory showers, and a cervical waterfall.

Central Florence Location

Located just 15 minutes' walk from Florence Santa Maria Novella and 10 km from Peretola airport, the hotel sits in the pedestrian area of the historic city center. The Gallery Uffizi, Accademia Gallery, and Ponte Vecchio are all within a 5-minute walk, with the gorgeous belle époque Odeon cinema just around the corner.

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Select your room type

Choose from doubles, suites, or family rooms, many with breakfast, flexible cancellation, and promotional rates

Deluxe Double Room Spa Bath Tower

Max:

2 persons

26 m²

Bed options:

1 King-size bed

Heating

Air conditioning

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Deluxe Double or Twin Room Tower

Max:

2 persons

26 m²

Bed options:

1 King-size bed

Heating

Bathtub

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Suite

Max:

2 persons

50 m²

Bed options:

1 King-size bed

Shower

Coffee machine

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Getting around

A guide to all available transportation options

City Centre

Florence400 m

Airports

Peretola (FLR) 6.8 km

Galileo Galilei (PSA) 81.4 km

Train

Florence Santa Maria Novella Railway Station800 m

Bus

Bus stop200 m

Facilities

Boutique hotels design their amenities with your relaxation and unique travel experiences in mind

Free Wi-Fi

Free Wi-Fi in rooms

Parking

EUR 45 per day

Luggage storage

Locker room

24-hour services

24-hour reception

24-hour security

General

No smoking on site
Free Wi-Fi
Parking
Safe deposit box
24-hour reception
Express check-in/ -out
No pets allowed
Rooms/ Facilities for disabled
Wheelchair access
24-hour security
Luggage storage
Locker room
Lift
Coffee shop
Smoke detectors
Fire extinguishers
Key card access

Guest Parking

Electric kettle

Services

Paid airport shuttle
Valet parking
Room service
Housekeeping
Car hire
Laundry
Dry cleaning
Tours/Ticket assistance
Welcome drink

Dining

In-room breakfast
Snack bar
Bar/ Lounge area

Business

Meeting/ Banquet facilities
Fax/Photocopying

Children

Cots
Babysitting/Child services
Children's menu

Facilities for people with disabilities

Toilet for disabled
Bathroom for disabled

Spa & Leisure

Leisure/ TV room
Spa & wellness centre
Sauna
Turkish bath
Steam room
Jacuzzi
Pedicure
Manicure
Waxing
Body scrub
Facial
Treatment room
Back massage
Head massage
Full body massage
Foot massage
Make up services

Room features

Free Wi-Fi in rooms
Air conditioning
Heating
Mini-bar
Soundproofed rooms
Sitting area
Tea and coffee facilities
Mirror
Armchair
Ironing facilities

Bathroom

Free toiletries
Bathroom telephone

Self-catering

Electric kettle

Bedroom

Down comforter

Media

Flat-screen TV
Direct dial telephone
AM/FM alarm clock

Room decor

Parquet floor

Location

Piazza Strozzi 11/R, Florence, Italy, 50123

Map view

Piazza Strozzi 11/R, Florence, Italy, 50123

City landmarks

Square

Piazza del Duomo

630 m

Square

Piazzale Michelangelo

1.9 km

Church

Cathedral of Santa Maria del Fiore

720 m

Museum

Galleria dell'Accademia

1.1 km

Museum

Pitti Palace

790 m

Market

Mercato Centrale

880 m

Church

Basilica of Santa Croce in Florence

1.1 km

Landmark

The Boboli Gardens

1.1 km

Museum

Bargello National Museum

610 m

Museum

Riccardi Medici Palace

700 m

Museum

San Marco Museum

1.2 km

Museum

Museo Galileo

670 m

Church

Ognissanti Church

680 m

Museum

Medici Chapel

630 m

Church

Brunelleschi's Dome

710 m

Museum

Leonardo da Vinci Interactive Museum

1.0 km

Nearby

Museum

Gallerie Degli Uffizi

570 m

Bridge

Ponte Vecchio

360 m

Square

Piazza della Signoria

440 m

Museum

Palazzo Vecchio

440 m

Landmark

Campanile di Giotto

490 m

Museum

Strozzi Palace

190 m

Church

Basilica of Santa Maria Novella

430 m

Museum

Museum of Opera of Saint Maria of Fiore

510 m

Square

Piazza della Repubblica

230 m

Church

Battistero di San Giovanni

440 m

Church

Church and Museum of Orsanmichele

320 m

Piazza della Signoria

Loggia dei Lanzi

430 m

Store

Via de' Tornabuoni

230 m

Restaurants

La Bussola

110 m

Via Porta Rossa 58/R Angolo Piazza Davanzati

Odeon Bistro

140 m

Piazza Degli Strozzi 8r

Restaurante Il Latini

350 m

Via Dei Palchetti 6/r

Fattoria Rossi Firenze

120 m

Piazza De' Davanzati 3 R

PaStation Firenze

80 m

Via Porta Rossa 64

Ristorante OLIVIERO 1962

200 m

Via delle Terme 51/R Near Via Tornabuoni

Yab

110 m

5 Via dei Sassetti

Obica Mozzarella Bar

170 m

Via Dei Tornabuoni 16 Tornabuoni

Reviews and Ratings

Real comments from travelers who have already stayed

58%

said they enjoyed their stay and plan to return.

5.8/10

Guest rating

Rooms

8.0

Location

10.0

Service

8.8

Dining

6.4

Ian

United Kingdom, March 2024

8.2/10

My stay at the hotel was a mix of highs and lows. The rooms were very nice and comfortable with a complimentary mini bar that was restocked daily, but the price was on the higher side. The service was exceptional, with friendly and helpful staff, though the dining options fell short for a 5-star hotel. The location was exceptional, making it easy to explore Florence on foot.

Rooms

8.0

The rooms were very nice and comfortable with a complimentary mini bar that was restocked every day.

Service

9.0

The staff were very friendly and always went above and beyond to assist with anything we needed, from booking restaurants to providing impromptu Italian pronunciation lessons.

Location

10.0

The hotel's location was exceptional, allowing easy access to all the key attractions, shopping, and dining options in Florence.

Dining

6.0

The dining experience was not up to the standards expected from a 5-star hotel, although they did offer an excellent happy hour during the day.

Facilities

8.0

The facilities were well-maintained and provided everything needed for a comfortable stay.

Edward

United States, December 2023

8.6/10

My stay at the hotel was wonderful. The rooms were spacious, nicely appointed, and perfect for enjoying city living in Florence. The lack of natural light was a downside, but the overall experience was great. The service from Helenia and the staff was exceptional, making our stay even more enjoyable. The location was ideal, within walking distance of all the main attractions. The dining options were varied, although some dishes were underwhelming. The facilities were excellent, enhancing our stay even more.

Rooms

8.0

The rooms were plenty big, nicely appointed, and perfect for city living in Florence. However, the lack of natural light made them a bit stuffy.

Service

9.0

The service, especially from Helenia, was incredibly helpful and friendly. They went above and beyond in assisting with restaurant recommendations and reservations.

Location

10.0

The hotel's location was perfect, allowing easy access to all the main attractions in Florence. The proximity to both the Ponte Vecchio and the Duomo was a highlight.

Dining

7.0

The dining experience offered a variety of options, but some dishes were underwhelming. Despite this, the service and convenience were excellent.

Facilities

9.0

The facilities were superb, offering everything we needed for a comfortable and enjoyable stay.

Walter

United Kingdom, December 2023

8.6/10

I was impressed by the hotel's cleanliness and comfort. The service was warm, professional, and extremely helpful. The central location made exploring Florence a breeze, and I loved the nearby Piazza della Repubblica square. The dining experience was satisfactory, but there were some minor issues. Overall, a great stay with some room for improvement.

Rooms

8.0

The rooms were super clean, spacious, and well-facilitated, offering a comfortable stay.

Service

9.0

The staff was caring, kind professionals who went above and beyond to enhance my experience. Their assistance in planning activities was invaluable.

Location

10.0

The hotel's central location was perfect for exploring Florence on foot, with easy access to major attractions and transportation links.

Dining

7.0

The dining options were varied, and I particularly enjoyed the continental breakfast with delicious options. However, some inconsistencies in pricing were a minor letdown.

Facilities

9.0

The hotel offered a range of facilities that catered to my needs, enhancing my overall experience.

John

United States, November 2023

8.4/10

My stay at the hotel was quite pleasant. The rooms were clean and comfortable, and the staff was very friendly and accommodating. However, the dining experience left something to be desired with limited food options. The location was perfect, right in the heart of Florence, making it convenient to explore the city. The overall value for money was good, although there were some minor drawbacks.

Rooms

9.0

The room with the jacuzzi was clean and comfortable, offering plenty of space and cozy beds. The separate work area and bedroom door allowed for privacy and convenience.

Service

8.0

The staff was highly skilled in customer service and very helpful and caring. They made sure to address any issues promptly, although there were a few exceptions that impacted my stay.

Location

10.0

The hotel is in the prestigious area of Florence, within walking distance to all attractions but away from the crowded parts of the city. It was ideal for exploring the city center.

Dining

7.0

The dining experience was adequate, but I was disappointed by the limited food variety and unexpected charges for specific requests. Nonetheless, the location was great for accessing major sites.

Facilities

8.0

The hotel offered a spa bookable per room, enhancing the overall experience, and the glazed cakes provided were a nice treat.

David

United States, May 2023

7.8/10

My stay at the hotel was a mixed experience. The rooms were better than advertised, providing a cozy place to relax after exploring Florence. Unfortunately, I had trouble sleeping for two nights and had to switch rooms, causing me to miss out on some tours. However, the discounted room rate was a plus.

Rooms

7.0

The rooms were just comfortable enough for a relaxing stay.

Service

9.0

The service was top-notch, with friendly and competent staff who helped me plan my activities and even looked after my bags before check-in.

Location

10.0

The hotel's location was ideal, within easy walking distance of all attractions in the center of Florence.

Dining

5.0

The dining options were a drawback with limited selection, especially for vegetarians.