Welcome to Hotel Rosso23 - Wtb Hotels – Florence

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From111US$ /night
Check-in
07Nov2025Select date
Check-out
08Nov2025Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Santa Maria Novella 21, Florence, Italy, 50123

Location

Hotel Rosso23 stands directly on Piazza Santa Maria Novella, a newly restored area with a variety of bars and restaurants. The Duomo is a short 5-minute walk away, along with the Santa Maria Novella train station, facilitating easy travel around Italy. Guests arriving by car can take advantage of the hotel's partnered parking garage.

Accommodations

The hotel offers 42 rooms with distinct styles, including Classic Rooms, Superior Rooms, and the practical French Rooms featuring double beds. Each room is well-equipped with amenities such as satellite LCD TVs, minibars, and air conditioning for a comfortable stay. Egyptian cotton sheets and modern bathrooms add quality to the guest experience.

Dining

Hotel Rosso23 provides a breakfast room, where guests start their day with a selection of choices. A bar on-site allows guests to enjoy beverages at their convenience. Local dining options abound on Piazza Santa Maria Novella, enriching guests' culinary experiences.

Business Services

The hotel has a 24-hour reception desk where multilingual staff assists with business needs and concierge services. Guests can arrange tours and transfers with the concierge, ensuring smooth travel planning. A luggage room is also available for convenience.

Pet-Friendly Amenities

Hotel Rosso23 welcomes pets, ensuring they feel at home during their stay. A special welcome kit is provided for four-legged guests, adding comfort for traveling companions. The surrounding area offers ample space for walking pets, enhancing the overall experience.

Highlights

Location: Directly overlooking Piazza Santa Maria Novella

Accommodations: 42 stylish rooms with air conditioning

Dining: On-site breakfast room and bar

Business: 24-hour multilingual reception desk

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Select your room type

Choose from doubles, suites, or family rooms, many with breakfast, flexible cancellation, and promotional rates
Single Room
2 persons
10 m² 
1 Single bed
Shower
Heating
Superior Double Room
2 persons
16 m² 
1 King-size bed
Shower
Heating
Classic Double Room
2 persons
16 m² 
1 King-size bed
Shower
Heating
Economy Double Room
2 persons
13 m² 
1 Double bed
Shower
Heating
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Getting around

A guide to all available transportation options

City Centre
Florence200 m
Airports
Peretola (FLR) 6.8 km
Galileo Galilei (PSA) 80.8 km
Train
Florence Santa Maria Novella Railway Station400 m
Bus
Bus stop200 m

Facilities

Boutique hotels design their amenities with your relaxation and unique travel experiences in mind

General

  • Non-smoking rooms
  • Free Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Lift

Guest Parking

  • Electric kettle

Services

  • Valet parking
  • Room service
  • Welcome drink
  • Happy hour

Dining

  • Snack bar
  • Bar/ Lounge area

Children

  • Cots

Room features

  • Air conditioning
  • Heating
  • Mini-bar

Self-catering

  • Electric kettle

Media

  • Flat-screen TV
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Location

Piazza Santa Maria Novella 21, Florence, Italy, 50123
Map view
Piazza Santa Maria Novella 21, Florence, Italy, 50123
Nearby
Square
Piazza del Duomo
550 m
Landmark
Campanile di Giotto
550 m
Church
Basilica of Santa Maria Novella
160 m
Museum
Strozzi Palace
370 m
Museum
Riccardi Medici Palace
600 m
Museum
Museum of Opera of Saint Maria of Fiore
570 m
Church
Battistero di San Giovanni
470 m
Square
Piazza della Repubblica
520 m
Museum
Medici Chapel
400 m
Church
Ognissanti Church
560 m
Restaurants
Vincanto Ristorante
100 m
Piazza di Santa Maria Novella 29 Rosso
Il Grillo
90 m
Piazza di Santa Maria Novella 32r
Verdoliva Trattoria Toscana
10 m
Piazza di Santa Maria Novella 25R
Chianineria Trattoria dall'Oste
430 m
Via De' Cerchi 40/R Via Alamanni 3/5 R Firenze
Trattoria al Trebbio
70 m
Via delle Belle Donne 49r
Restaurante Il Latini
310 m
Via Dei Palchetti 6/r
Cicalone
90 m
Via Delle Belle Donne 43 R
Braceria Bisteccheria Ristorante Santa Maria Novella
180 m
Via della Scala
Trattoria Za Za
570 m
26r Piazza del Mercato Centrale
Gelateria “Pasco”
160 m
Piazza di Santa Maria Novella 16R
Ristorante Palazzo Gaddi
180 m
Via del Giglio 11
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Check-in
07Nov2025Select date
Check-out
08Nov2025Select date
Rooms and Guests2 Guests, 1 Room