Hotel Rosso23 - Wtb Hotels Florence Interior photoHotel Rosso23 - Wtb Hotels Florence Room photoHotel Rosso23 - Wtb Hotels Florence Exterior photo

Welcome to Hotel Rosso23 - Wtb Hotels – Florence

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From111US$ /night
Check-in
07May2026Select date
Check-out
08May2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Santa Maria Novella 21, Florence, Italy, 50123
-
Steps from the Basilica of Santa Maria Novella
Great
8.9
9.2
/10
4.3
4.1
/5

Location

Hotel Rosso23 is located directly on Piazza Santa Maria Novella, allowing guests to immerse themselves in the city's historical and cultural richness. A short 5-minute walk connects guests to both the Duomo and Santa Maria Novella train station, facilitating travel to key Italian destinations. The pedestrian-friendly area surrounding the hotel is filled with a variety of bars and restaurants.

Rooms

The hotel offers 42 stylishly furnished rooms, designed with bright colors and a fresh aesthetic that enhances the Florentine experience. Among these accommodations are Classic Rooms and Superior Rooms, featuring separate sitting areas with views of Santa Maria Novella. Guests can enjoy modern amenities including satellite LCD TV, air conditioning, and comfortable bedding.

Dining

A delicious breakfast is served in a dedicated breakfast room, providing a great start to each day in Florence. The hotel's bar offers a selection of drinks in a welcoming setting, perfect for unwinding after exploring the city. Nearby dining options on the square include various cafés and restaurants spotlighting local cuisine.

Business Facilities

The reception is open 24 hours a day, staffed by multilingual personnel ready to assist with business needs. Concierge services are available for booking tours and transfers, ensuring guests can maximize their time in Florence. The proximity to Santa Maria Novella station presents easy access for business travelers arriving by train.

Pet-Friendly Policies

Hotel Rosso23 welcomes pets, offering specific amenities for furry companions to ensure a comfortable stay. Owners traveling with their dogs can request a welcoming kit upon arrival. The hotel's central location allows for enjoyable walks around the picturesque streets of Florence.

Highlights

Location: Piazza Santa Maria Novella, cultural richness

Rooms: 42 stylishly furnished rooms

Dining: dedicated breakfast room

Business: Concierge services for bookings

Must-do experiences

  • Visit the Mercato di San Lorenzo for authentic Italian food.
  • Take a sunset stroll along the Arno River for breathtaking views.
  • Explore the hidden Giardino Bardini, less crowded than Boboli.
  • Try a classic Florentine steak at Trattoria Mario in San Lorenzo.
  • Check out the artisan shops on Via de' Neri for unique souvenirs.
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Select your room type

Choose from doubles, suites, or family rooms, many with breakfast, flexible cancellation, and promotional rates
Single Room
2 persons
110 sq. feet 
1 Single bed
Shower
Heating
Superior Double Room
2 persons
175 sq. feet 
1 King-size bed
Shower
Heating
Classic Double Room
2 persons
175 sq. feet 
1 King-size bed
Shower
Heating
Economy Double Room
2 persons
140 sq. feet 
1 Double bed
Shower
Heating
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Facilities

Boutique hotels design their amenities with your relaxation and unique travel experiences in mind
Facilities: Great
8.8/10Review score

General

  • Non-smoking rooms
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Lift

Guest Parking

  • Electric kettle

Services

  • Paid airport shuttle
  • Valet parking
  • Room service
  • Welcome drink
  • Happy hour

Dining

  • Snack bar
  • Bar/ Lounge area

Children

  • Cots

Room features

  • Air conditioning
  • Heating
  • Mini-bar

Self-catering

  • Electric kettle

Media

  • Flat-screen TV
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Hotel Rosso23 - Wtb Hotels Location

Piazza Santa Maria Novella 21, Florence, Italy, 50123
Map view
Piazza Santa Maria Novella 21, Florence, Italy, 50123
Nearby
Square
Piazza del Duomo
1900 ft
Landmark
Campanile di Giotto
1900 ft
Church
Basilica of Santa Maria Novella
600 ft
Museum
Strozzi Palace
1300 ft
Museum
Riccardi Medici Palace
2000 ft
Museum
Museum of Opera of Saint Maria of Fiore
1900 ft
Church
Battistero di San Giovanni
1600 ft
Square
Piazza della Repubblica
1800 ft
Museum
Medici Chapel
1400 ft
Church
Ognissanti Church
1900 ft
Restaurants
Vincanto Ristorante
400 ft
Piazza di Santa Maria Novella 29 Rosso
Il Grillo
300 ft
Piazza di Santa Maria Novella 32r
Verdoliva Trattoria Toscana
100 ft
Piazza di Santa Maria Novella 25R
Chianineria Trattoria dall'Oste
1500 ft
Via De' Cerchi 40/R Via Alamanni 3/5 R Firenze
Trattoria al Trebbio
300 ft
Via delle Belle Donne 49r
Ristorante Alla Griglia
400 ft
Via Dei Banchi 25/R Via dei Banchi 25R
Restaurante Il Latini
1100 ft
Via Dei Palchetti 6/r
Cicalone
300 ft
Via Delle Belle Donne 43 R
Trattoria Za Za
1900 ft
26r Piazza del Mercato Centrale
Ristorante Palazzo Gaddi
600 ft
Via del Giglio 11
Caffe Santa Maria Novella
400 ft
Via della Scala 1/r
Explore Florence
Local Highlights Around Hotel Rosso23
Top Attractions
Activities
Dining
Entertainment
Cathedral of Santa Maria del Fiore
Cathedral of Santa Maria del Fiore
8 minutes' walk
Iconic landmark known for its stunning dome and intricate facade. Climb for breathtaking city views.
Ponte Vecchio
Ponte Vecchio
9 minutes' walk
Historic bridge famous for its jewelry shops. Enjoy picturesque views over the Arno River.
Gallerie Degli Uffizi
Gallerie Degli Uffizi
11 minutes' walk
One of the most important art museums, featuring works by Botticelli and Da Vinci. Guided tours available.
Mercato Centrale
Mercato Centrale
8 minutes' walk
Vibrant market offering local produce, meats, and artisanal products. Great for sampling Tuscan delicacies.
Walking Tours
5 minutes' walk
Guided tours showcasing Florence's history and architecture, often featuring local hidden gems.
The Boboli Gardens
The Boboli Gardens
17 minutes' walk
Expansive gardens with sculptures and fountains, perfect for a relaxing afternoon stroll or picnic.
Biking Along the Arno River
20 minutes' ride
Bike rentals available for scenic rides along the river, ideal for experiencing Florence from a different angle.
Yoga Classes
15 minutes' walk
Local studios offer classes focusing on relaxation and wellness, suitable for all levels.
Vincanto Ristorante
Vincanto Ristorante
2 minutes' walk
Charming eatery serving traditional Tuscan dishes with a cozy atmosphere. Reservations recommended.
Chianineria Trattoria dall'Oste
Chianineria Trattoria dall'Oste
6 minutes' walk
Known for its Florentine steaks and rustic decor. Excellent for meat lovers and family dining.
Verdoliva Trattoria Toscana
Verdoliva Trattoria Toscana
1 minute' walk
Casual trattoria focused on organic ingredients, with vegetarian options available and a warm ambiance.
Il Grillo
Il Grillo
2 minutes' walk
Delightful pizzeria offering a variety of local and international flavors. Perfect for a quick bite.
Teatro della Pergola
15 minutes' walk
Historic theater featuring opera and live performances. Check the schedule for family-friendly shows.
Jazz Club Firenze
8 minutes' drive
Intimate venue hosting live jazz performances. Known for its relaxed vibe and cocktails.
Florence's Night Market
10 minutes' walk
Nightly market featuring local crafts, food stalls, and live music, great for evening outings.
La Compagnia Cinema
13 minutes' walk
Independent cinema showcasing international films. Great for an alternative movie experience.
Getting around
City Centre
Florence3 min  ·  700 ft
Airports
Peretola (FLR)11 min  ·  4.2 mi
Galileo Galilei (PSA)122 min  ·  50.2 mi
Train
Florence Santa Maria Novella Railway Station5 min  ·  1400 ft
Bus
Bus stop3 min  ·  700 ft
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 12 pm
Guest Parking
Private parking is possible at a location nearby at EUR 48 per day.
Internet
Wireless internet is available in for free.
Breakfast
A buffet breakfast is served at affordable prices. 
Pets
Pets are allowed on request.
Languages
English, Spanish, Italian
Year renovated:
2009
Number of floors:
4
Number of rooms:
42

Reviews and Ratings

Real comments from travelers who have already stayed
Review summary
Based on recent reviews
Powered by AI
Hotel Rosso23 enjoys a superb location, putting you within a short walk of the train station and major Florence attractions like the cathedral. Guests consistently praise the modern and sophisticated interiors, as well as the well-appointed, spacious rooms-some even offer delightful views of the Maria Novella square. The breakfast is often mentioned for its quality. Some guests have found the access via Hotel Garibaldi Blu a little confusing at first.
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Review score
Based on 671 verified reviews
8.9/10
Great
93%
Recommend
Location
9.7/10
Staff
9.4/10
Paid Wi-Fi
5.7/10
Free Wi-Fi
8.5/10
Pros
Great location
Spacious lobby
Friendly staff
Comfortable bed
Cons
Small bathrooms
Temperature issues
Guest reviews
based on 671 reviews
8.9/10
based on 1152 reviews
8.9/10
samantha from united states
Single
single room
4 nights in November 2025
|
Reviewed:February 18, 2026
6/10
acceptable locationsmall roommoving stuff
the location was acceptable near the train station.
I was quite frustrated with the room size. It was smaller than i expected for the price i paid. the cleaning staff also kept moving my belongings (which annoyed me a lot). i wish there was better attention to detail in managing guest items.
0 Helpful
Sam from United Kingdom
Couple
Superior Double Room
3 nights in November 2025
|
Reviewed:January 16, 2026
9.5/10

Excellent Hotel Experience

professional staffclean roombreakfast varietyclothing storage
I found the staff to be very professional, made the check-in process smooth! The room was also well cleaned. Breakfast was a real surprise, with a great variety of fruits, cheeses, pastries and drinks. I also enjoyed the music, food and nightlife in the courtyard.
The room was alright but there was no place to unpack our clothing
Facilities
9/10
The hotel features a courtyard with spaces for music and dining, giving guests options for entertainment and relaxation. Breakfast offered a plentiful selection of fruits, cheeses, and pastries, ensuring a satisfying start to the day.
Location
10/10
The hotel is very close to the train station. This offers convenient access for travelers arriving or departing. Several restaurants are right outside the hotel, presenting numerous dining options directly on the doorstep.
0 Helpful
|
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Steven from United States
Couple
Superior Double Room
3 nights in October 2025
|
Reviewed:January 15, 2026
9/10

Excellent City Center Hotel

tram terminuscity restaurantsabundant breakfastsmall shower
The hotel is near the tram terminus providing easy access. Many restaurants are close to the hotel. Major tourist attractions are within walking distance. The breakfast offered a good and abundant selection.
The shower was barely big enough for one person. I would prefer a slightly larger shower area.
Facilities
9/10
The hotel features an awesome sweeping staircase. There is an original 14th-century fresco on the 1st floor. A fusion of two original palazzos creates a fine hotel. This is a really interesting hotel.
0 Helpful
|
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Stanley from United States
Single
Single Room
4 nights in November 2025
|
Reviewed:December 29, 2025
9/10

location location LOCATION

main stationtourist destinationfriendly staff
the hotel is near the main train station. it IS close enough to walk to tourist destinations. the staff at the front desk was friendly and accommodating.
0 Helpful
richard from united kingdom
Single
single room
3 nights in October 2025
|
Reviewed:November 09, 2025
9.0/10

excellent stay near the train station

helpful staffgreat lobbywide selectionexcellent cappuccino
i found the hotel entrance a bit tricky initially because it's part of garibaldi blu hotel. a waiter nearby guided me. the lobby is great, and the front desk staff were really helpful. breakfast included a wide variety of sweet and savory options plus they made a really excellent cappuccino.
Location
10/10
the hotel is in piazza santa maria novella, a safe area. it is full of restaurants. the train station is very close, just a few minutes, which makes it practical for train travelers.
Service
9/10
the staff always helped with our requests. i appreciated their willingness to assist. mateo at the front desk was helpful with anything and everything. danny was also very friendly.
Dining
9/10
the breakfast buffet had many options and was very nice. you can order cappuccino included with breakfast. the cafe staff were attentive. the breakfast options were numerous.
Rooms
8/10
The room was cleaned every day. it had all the necessary amenities including a tv. the bed was comfortable. rooms have balconies overlooking piazza santa maria novella. Room 115 does.
0 Helpful
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FAQs
About Hotel Rosso23 - Wtb Hotels
What are the check-in and check-out times at Hotel Rosso23 - Wtb Hotels?
Check-in is from 14:00 and check-out is by 12:00.
How far is Hotel Rosso23 - Wtb Hotels from the Santa Maria Novella train station?
The hotel is located just 0.5 km from Santa Maria Novella train station.
Which attractions are within walking distance of Hotel Rosso23 - Wtb Hotels?
Nearby attractions include the Duomo (0.5 km) and the Uffizi Gallery (1 km).
What kind of breakfast does Hotel Rosso23 - Wtb Hotels offer?
A buffet breakfast is available for an additional charge of 15 EUR.
What room amenities are provided at Hotel Rosso23 - Wtb Hotels?
Rooms include air conditioning, a minibar, a safe, and satellite TV with pay-per-view channels.
Is parking available at Hotel Rosso23 - Wtb Hotels?
Private parking is available nearby for 48 EUR per day without reservation needed.
Does Hotel Rosso23 - Wtb Hotels allow pets?
Pets are allowed on request at the hotel.
Is there a bar or lounge area at Hotel Rosso23 - Wtb Hotels?
The hotel features a bar/lounge area for guests to enjoy.
What types of services does Hotel Rosso23 - Wtb Hotels offer?
Services include a 24-hour reception, concierge services, and free city maps on arrival.
What is the distance from Hotel Rosso23 - Wtb Hotels to Peretola Airport?
Hotel Rosso23 - Wtb Hotels is 10 km from Peretola Airport.
Are there nearby dining options at Hotel Rosso23 - Wtb Hotels?
Nearby restaurants include Chianineria Trattoria dall'Oste and Restaurante Il Latini, both 0.5 km away.
What features distinguish Hotel Rosso23 - Wtb Hotels?
The hotel is characterized by its unique red and grey decor and is housed in a historic building.

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